I was just wondering, is this the first war (that involves the West) since corporate social media took off? Iraq, Afghanistan, Yemen, kicked off before Facebook. "The War on Terror" was after (I can't remember what year), but I think Twitter might not have existed yet, or not as big anyway. Ukraine is the first one, that I know of, that involves tons of social media propaganda, and it's like they haven't quite figured it out. It clicks with certain people, like the blue wave types, but it seems weird and off to others. Like, I don't know how anyone can watch one of Sarah Ashton's videos and not think that it is really cheesy acting.. but they're going to put one of his uniforms in the Smithsonian!