Don’t forget that it was enabled by our much-vaunted medical elite, who allowed it into the Lancet, permitted him to subvert the hospitals procedures on good science at the behest of lawyers with an angle, and then, as you say let the media run with it pretty much unopposed.
Media will do what they always do, this should have been nipped in the bud, but the white coated mandarins were off golfing apparently.
Luckily some people got their shit in gear, and we handed him over to you.