Of course the eagle eyed would have noticed it says Penguin AWARENESS bday, not "penguin appreciation day", or "penguin inauguration day", or "penguin march for freedom day"
I find that disturbing, it's almost as if the organizers of penguin awareness day are sending us a warning that the evil little critters might be planning to march on Washinton and storm the alt-White house.
Waving their little flippers in pathetic protest.