It's annoying because Chevy isn't even a brand to be proud of, and they had nothing to do with the commodore itself; the engine is GM and the car is Australian designed and built.
The Commodore is an alright car, it's just a bit of a bogan mobile over here as everyone has one. It wouldn't be so bad to drive around in the states.
I agree that its stupid to stick A Bowtie on the Holden, but whats wrong with Chevrolet in general? The Z06, ZR1, ZL1, the Grand Sport, and the volt are all pretty amazing cars that stand up to the competition in every regard. Its odd that its a dealer option though, that's pretty funny.
Also I had to look up Bogan, as I think its Australian slang in this context. We have a similar group of individuals who are a bit rough around the edges, and they tend to stick to the Chrysler 300 and the Dodge Charger, with the occasional 96 impala thrown into the mix. I would not mind selling the future SS (which is a weird name for a car, I am much more used to it as a Designation of performance on top of a name) as just a holden commodore, but since most people in the states have no clue what a holden is I think I am one of the few who would even know what it was. In fact I bet most Americans who will buy the SS will have no idea what they are actually driving.