^ I'm pretty sure he's trying to make the point that people in /r/atheism are commenting on the pope thing.
Also, I've been seeing that around too, but to a worse extent. Specifically, those images where it's like "tha pope sold his limo and bought an old 1954 car wit buncha miles on it!!!" and "thea papa fired a corrapt gai and is giving money to children!!!" or something and everyone was freaking out with excitement and taking these random image posts as true without looking into them at all and, what do you know, both stories turned out to be drastically altered versions of the real stories that are much less 'amazingly generous'.