I think looking at the whole picture unbiased will clearly show a win in favor of Dawkins and Hicthens. They say the world will be better without religion based on centuries of hate, evil, malice, torture, and killing brought about in God's name. Dawkins was the professor for the public understanding of science at oxford and backs his views on evolution on tried and true science. Falwell on the other hand incited fear and panic in people by promising them an eternity of torture. He founded a university that displays rocks from the beginning of time with 4,000 year-old tags on them. He regularly called people satanic, blamed terrorist attacks as being brought on my a morally unsound America, and vigorously spoke out against the gay community. He condemned abortionists, berated feminists, was overtly racist, and constantly spoke anti-Semitic remarks. I again say, I do not see how you can compare bigotry and hate mongering of this magnitude to Dawkins or Hitchens.
I shall conclude with a quote I edited from Dawkin's book, The God Delusion.
The God of the Old Testament JERRY FALWELL is arguably the most unpleasant character in all of fiction HISTORY: jealous and proud of it; a petty, unjust, unforgiving control-freak; a vindictive, bloodthirsty ethnic cleanser; a misogynistic, homophobic, racist, infanticidal, genocidal, filicidal, pestilential, megalomanical, sadomasochistic, capriciously malevolent bully. - Richard Dawkins, The God Delusion Me