It is a bit of a running gag, but the point is that whilst in some cases it is just a derail tactic, in a lot of instances it is important to make the distinction. In the real world, you never need to distinguish between gravity and gravitation. On FES, you need to quite often, and as such, it's important to maintain the distinction in all discussions. Once you let it slip, and people start using them interchangably, nobody will know what you mean by which term.